Those You CAN, Teach

Here at Insider Media Group our team are regularly faced with the same conundrum from clients once their new Shopify store has been built, designed and launched. Should a client use an agency for managing and running ongoing digital marketing campaigns or should they learn the techniques and conduct this in-house? There are pros and cons to deciding what route to take with much coming down to the time & cost required to implement marketing strategies and campaigns.

Many online retailers find the simpler route is to engage with an agency to develop, manage and monitor digital marketing campaigns. This route works for many however does come with limitations such as educating the agency with brand values, working within budgets and trusting them to deliver ‘bang for your buck’. The other option is for online retailers to manage and run their own campaigns. This of course has the advantage of enabling the retailer to be in control every step of the way but of course it does take time to learn the required skills including the right advertising mediums that will offer the best results.

If taking control of your marketing is a route that you would like to go down for your business then Insider Media Group are proud to be forming a partnership with MI Academy who will empower small retailers via courses and workshops to manage and run their own profitable marketing campaigns.

For more information on seeing more sales, more profits and to taking control then please contact the Shopify experts team at Insider Media Group.