The best things in life are free

There is no denying that due to the sheer number of ecommerce sites available online, and with cost of living tugging at the purse strings of shoppers it is now becoming increasingly challenging to encourage a store visitor, into a store customer.

Here at Insider Media Group our team of Shopify experts are regularly asked by our customers 'what can we do to increase sales and conversion rates'  

Our textbook answer to our customers is to offer value, and to make customers feel like they are getting a great deal with hassle free shopping.  

A recent survey conducted by Shopify shows that 60% of online shoppers consider Free shipping options to be a must have feature in addition to 47% of online shoppers championing free returns as the second most important offering.

Where possible it is always worth factoring into a business profit margin some value added offerings., If possible Free shipping and Free returns are an excellent way of having the edge over your competitors. It is understandable, especially for bulky items that these free offerings may not be possible, however it is still very important to offer a low cost, transparent & competitive fee structure to keep customers returning to your store.  

Our team at Insider Media are happy to take a look at your business model, and discuss a range of options that will work best for your business model and customers , whilst ensuring you stay profitable. Feel free to reach out for a chat