Stay Safe And Protect Your Retail Business With Shopify
We all know the terrible global impact that COVID-19 is having, not only on the health of many people from all corners of the globe, but also the huge financial impact this is having on business. This is especially difficult for small retail businesses that are having their livelihoods impacted during this crisis.
We know that there is no magic wand that can help your retail business reignite during this time but there has never been a better time to turn to e-commerce to ensure existing valued customers or new customers are able to carry on supporting your store. You can also utilise Email Direct Marketing platforms such as Mailchimp to ensure that they are regularly notified with store updates, sales and new available stock.
At first glance it may seem like a daunting task to get your store online, especially as you probably have plenty of other important tasks that need to be achieved throughout the day at the moment. However with a little help and some common sense this could be the best decision you make for your business both for the current situation, and going forward when this is all over.
Our Four Step Plan:
The first thing to consider when going online is to initially think locally. Your current bricks and mortar retail store probably services your local area so try to think the same when going online. You are not doing this to conquer the world, but to simply to give your business a new angle to promote and sell your products and to keep your loyal customers.
The second thing to remember is that you don’t have to start your online store with all of your products and inventory. Have a good think about your key products, brands and collections and start with them, go live and gradually build up your product range as and when required.
The third point to consider is that you want this to be a simple process for your customers and you want them to have a similar experience as if they had simply walked into your actual retail store. With that in mind try to make it easy for customers to find what they are looking for and ALWAYS make shipping easy to understand. Where possible to offer either free shipping or a flat rate, remember everyone is having a tough time of it so make this a great deal for customers and they will come back in droves once this is all over.
The last thing to consider is how to get started. You can of course get started yourself with software such as Shopify to build your store and you should be able to get something started pretty quickly. With that in mind our team of Shopify experts here at Insider Media Group are on hand to offer advice and Shopify design solutions that can rapidly get you online and within a budget that will help your small business.
For more information speak to our friendly Melbourne based Shopify Experts