A picture tells a thousand words…

Here at Insider Media our Shopify experts and development team are always told by new customers when scoping a new Shopify project, that they want the site to look great !! 

We are always in agreement with our customers that yes, you need a site to look great and have the highest level of UX possible to increase sales and conversions. It is at that moment we discuss with customers the importance of great product images, photo shoots and branding.  All too often we start building a great looking store framework but unfortunately are presented with product images and branding that is not the best reflection of the business. 

To ensure a successful ecommerce site, it is hugely important to invest in the best product and promotional images to ensure an inviting site and to provide confidence with your customers. 

To dive a little deeper with this subject, let's for example assume you are a new clothing brand selling a range of high quality knitwear. To ensure confidence with your customers it is worth showing high resolution, zoomable images that show the products from different angles and the detail of the knitwear, if the image is zoomed.  In addition to high quality product images, customers also would like to visualise the items in use so it is worth investing in a photo shoot with real life models, alternatively with the rise of AI it is becoming increasingly popular to sometimes use AI models where possible.

Helpful hint - If budget constraints are an issue then it is worthwhile contacting local colleges, or universities. Many student photographers would be willing to undertake this project to build up their portfolios 

In conclusion, before embarking on a new Shopify project take time to ensure the best quality photoshoots and images. For more help on ideal sizes and ideas on image quality & resolution feel free to speak to our team of Shopify experts who will be only too happy to help.